StevenLundin, Author at bigfrontier

Ancient Techniques to Defeat the Dark Side of Corporate Narratives

StevenLundin January 9, 2020January 9, 2020

The Rise of Skywalker took a kitchen sink storytelling approach in an attempt to tie up an entire 40 years of mythology into a broadly cumbersome package that reflects the problem with most corporate narratives: ask ten people what company X... Leave a comment

Don’t open until the New Year: The marketing value of year end technology predictions

StevenLundin December 25, 2019December 25, 2019

The opportunity to create one last publicity grab at the end of the year through a prediction, or group of forecasts, is a shiny wrench in a tech company’s Snap-On toolbox. But is this seemingly intelligent year end play... Leave a comment

Developing a Corporate Narrative

StevenLundin November 22, 2019December 5, 2019

A corporate narrative is composed of many elements that collectively serve to move a branding and sales agenda forward. Steve Lundin, BIGfrontier Chief Hunter & Gatherer, addresses understanding a corporate identity and mastering succinct communications, including analyst and public relations... Leave a comment