Communications means telling a story

The BIGfrontier Method:  Oh the stories we have told!  From traditional public relations to social networks, as communications have become more complex they’ve also proven a time honored point that dates back to the oral tradition (the original word of mouth marketing): good stories get repeated.  BIGfrontier specializes in finding and developing the story that will move your brand forward.  And that motion will attract sales, customers and investors and resonate within all mediums.  Our process begins with research which fuels creativity and sparks interest.  We are masters of all the communications tactics currently available:  traditional public relations, advertising, video production, social network management including facebook, linkedin, youtube and twitter.  Unlike most communications companies we are not enamored of the medium and choose to focus on the message.  A winning message is unstoppable – and creates its own buzz and idea viruses.  Tactics and communications outlets will fall in and out of favor – strong messages, the right stories, are told forever.
BIG Ideas drive tactics…. Every PR professional has an arsenal of tactics at their disposal. Many traditional shops have tried to reinvent themselves as companies variously called Buzz Marketing or Word of Mouth Marketing firms, and they’ve caught the ear of many mainstream publications and potential customers – creating buzz about creating buzz about themselves. Well we don’t believe that paying cronies to enter an establishment with consumers and pretend to enjoy a company’s product is any different than a patent medicine man and a shill working an audience during the mid 19th century. Maybe these were the first Buzz Marketers? We feel that nothing generates buzz faster than a good idea. And that’s the cornerstone of our approach. We will find that idea and watch it grow.   It starts with our unique approach. We use a series of methods to discover what motivates your clients and customers then we review what lies beneath the surface of your company. We are looking for the dramatic, the differentiating factors that will enable your company to become a leader in its space. Once we’ve found your story we may develop it along many lines. BIGfrontier is media agnostic. Our tactics are determined by any number of factors and we are experienced in delivering everything from full blown events (see bigfrontier.org) to on and offline publications to company launches and traditional media relations. Want to know the secret of creating buzz? Start with ideas that people are interested in talking about, ideas that mean something. Take a look at our client list. Our experience cuts across several catagories including telcom, technology, consumer brands and law, We have launched new companies, developed new products and innovated new ways of helping companies reinvent themselves.	BIGfrontier made sauerkraut sexy!

Services menu

Campaign development:   We analyze your company, your market and your attributes to determine the “BIG Idea,” the driving force behind your campaign.  It is from this concept that our tactics flow.

Industry Media and Analyst Relations:  We identify key analysts and reporters, make proper introductions, place stories and ensure that you get the most exposure for your own unique story.

Events:  BIGfrontier has been successfully producing events in the Chicago market as well as several other nationally, since 2000.  Check out BIGfrontier.org for a complete listing of the speakers that we have brought into Chicago.  We have extensive expertise developing brand specific events for both B-to-B and consumer companies.

Speaking Opportunities:  From trade shows to organization events, we’ll keep your spokesperson in national circulation.

Awards:  We’ll nominate your products, services and executives for prestigious awards that can dramatically accelerate your positive positioning in the market.

Thought Leadership:  One of our hallmark services;  we’ll find the persona that resonates with the audience that’s important to you and your company and make sure that your messages are heard.

Social networking:  Social networks are a powerful reality and BIGfrontier has been involved with them since their nascent stage.  We’ve conducted several campaigns with demonstrable results.  From platform development to content management and advertising, we’ve got your network covered.

Video Production:  What’s a campaign without a YouTube movie to power it along?  We’ve been making videos for clients since 2002 – roll em!

WordPress website:  We have a turnkey solution for wordpress websites – developed to represent your business and your thoughts in an easy to update manner.