Marketing humorist and media strategist Steve Lundin has spent two decades studying why marketing and communications programs fail. He speaks nationally, writes for several publications and is collecting this material into his new book, Marketing Nightmares: slated for publications in October 2012. Lundin’s mantra is simple: it’s only by studying the mistakes of others that marketers can understand what (might) work; and spare themselves the embarrassment of being lambasted by marketing humorists (like Lundin). SteveLundin.com contains Lundin’s writings, interviews with thought leaders and a growing body of case material that has made many (except those involved), laugh out loud at the sheer ludicrousness of ideas that have somehow been given a green light (and a budget). Welcome to the funniest nightmares you’ll ever experience!  The fun starts here!