In a sea of names how does your firm differentiate? BIGfrontier has a long history of making firms and practices stand out through aggressive promotion of individuals and practice groups, that serves to target specific clients important to the firm’s overall growth. There are several different approaches to delivering PR services to law firms, each with their own attributes and varying degrees of success.  Our strategies cover everything from your firm’s social network campaigns to video production.  We provide a truly turnkey solution for lawyers and law firms.

We use a combination of tactics to promote law firms, these include: expert commentary, bylined article placements, social network campaigns including blogs, speaking engagements, wordpress blogs, website management and actively releasing news that promotes a practice or a decisive moment in a case.  We approach our engagements from the perspective of a reporter – delivering content that  ”sells” – which in turn can help with a current legal activity or a law firm’s or attorney’s overall brand.  Our extensive experience viewing the legal profession through the media lens allows BIGfrontier to deliver a perspective and capabilities that only a handful of firms in the U.S.  can lay claim to - and we’re more than willing to share that short list if you’d like to spend more for the same level of service.

Example of our WordPress blog services – fully SEO’d specifically for law firms, and serviceable by the firm with complete technical support just a phone call away:

Here are a few of the law firms we have worked with:

Fox and Fox- Leading Midwest law firm concentrating on employment and civil rights.  BIGfrontier has released timely news concerning significant cases; particularly civil rights and employment issues including  sexual harassment and age discrimination.

Holleb & Coff- Leading Illinois Corporate law firm founded by Sidney Yates and Marshall Holleb.  Steve Lundin worked as the director or communications for this firm, overseeing the promotion of ten practice groups and then managing national crisis relations during the firm’s dissolution and final lawsuit.

Law Offices of Beverly Pekala: One of Chicago’s leading family law firm.  Case Study  BIGfrontier positioned Ms. Pekala as America’s divorce handicapper, resulting in extensive and recurring national press.

Schwartz, Cooper, Greenberger and Krauss- Chicago’s Business-to-Business Attorneys.  BIGfrontier provided general promotion for the firm’s various practice groups.

Law Offices of Peter Canalia:  Midwest trust and business firm.  BIGfrontier promoted Canalia’s startup: the Peace of Mind Pet Trust, developing a full social network campaign.