Consumer Brand communications and marketing
Promoting consumer brands is (almost ) the most fun you can have with your clothes on. BIGfrontier has designed and conducted some of our most unforgettable campaigns in this field – some of which we’ve even convinced clients to execute. Our consumer brands campaigns typically involve the entire spectrum of BIGfrontier tactics, beginning with the BIG idea, which is translated into action through traditional public relations, social networking, events, trend pieces, videos and has even involved development of new products. BIGfrontier does not deliver PR for PR’s sake. We will work with your company to insure that you’re able to monetize your exposure.
In our complex media world the concept of simultaneous media usage has been well documented. Consumer action is even harder to motivate because of the numerous competing messages coming at consumers from their cell phones to their favorite online videos. And consumers are sharing information – with companies, with each other, in short, if a product fails to perform it’s not a secret for long. It not only takes a BIG Idea to captivate and create a dialogue with all these audiences, it takes a true idea that captivates, resonates and is self replicating. We are living in an information intensive society where consumers are motivated by internal and external searches for taste, identity, meaning, passion, ego, belongingness and value, amongst a thousand other variables. We use methods culled from the social sciences, dramatic arts and non-traditional evolving marketing models to develop our campaigns. And we have a heck of a lot of fun putting them together.
Our consumer marketing services are tailored to the needs of the campaign and can include several, all or possibly only one or two of the tools below. We start with a blank piece of paper. What’s it’s filled with depends on what your objective is and what’s required to effectively tell the story that motivates your customer.
New product launches
Product publicity
Internet communications
Social media
Media tours and spokesperson programs
One-to-one marketing
Consumer and opinion research
Brand and positioning development
Trade show programs
Sales promotions and meetings
New store openings and special events
Online videos
Selected Consumer Brand marketing campaigns
Buji: Buji is a consumer focused company producing skin care products for people with active lifestyles. BIGfrontier developed an aggressive multi level marketing campaign with a strong social network component that resulting in client gaining valuable name awareness and position on the shelves of a national chain. Case Study
The Fremont Company: One of the country’s leading producers of sauerkraut.
BIGfrontier’s multi award winning campaign that made sauerkraut sexy. This multi year campaign involved everything from online movies to surveys and garnered many national print and broadcast impressions and even created an urban myth. End results: Category sales increases 30%; for our efforts BIGfrontier won nearly every regional and national marketing award for this campaign. Case Study
International Wristwatch Magazine Leading international wristwatch magazine.
Generated exposure for no less than 100 different brands and products; publication is currently the largest in the luxury goods space.
Orbita Corporation: Watchwinder manufacturer.
Helped company develop one of the first large (42mm) chronometers wristwatches on the market for this company; product lead to development of current large watch craze. Company later sold the watch division, Ernst Benz, to another company.
Wm Wrigley Company: Manufacturer of chewing gum.
Developed a strategy for the company’s “painted couch” initiative; company is also notable for not funding one of our big ideas: An out of this world initiative to flash lights on and off across North America as the Space Station passed overhead to launch their new product: Orbit Gum. Can you believe they didn’t buy it!!!
